IKEA has handed out bicycles plus a 15% discount on public transportation to all 9,000 of it's employees. The bikes fold-up so they can be carried on trains thereby encouraging the workforce to use trail + rail for all or part of their journey to work each day.
The bikes were presented during the company's annual Christmas breakfast where workers are served by their managers.
"We want to create a better everyday life for the many, and do what we can to make greener living possible," IKEA's UK manager, Peter Hogsted, said.
"The bike is a fun present but there is a serious message. We all have a responsibility to do what we can to protect the environment."
Wouldn't it be great to see this strategy catch on in Atlanta? Hey, IKEA, how's about A-Bikes for your Atlantic Station employees?
